Improving Internal Tool:

50% Faster Content Management

Hi, I'm Kyle! 👋
Creating thoughtful designs where human needs meet business impact.

Made with long black ☕️

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I presented these new designs to TVO Product Design Team, followed up with link to test prototype and a survey.

Prototype Testing: The prototypes were tested by the Product Team to gather feedback on functionality, interactivity, and feasibility of the design changes.

User Survey: A survey was distributed among the team members after the presentation to ascertain whether they believed the changes would bring positive improvements to the product.

Usability Testing

What I Learned

As I Wrap Up

IMPACT

50%

Faster Content Management

Improved productivity with the new video tool.

80%

of Teammates Responded

The design changes will enhance the overall user experience.

  • Even the smallest pieces of feedback—from users, colleagues, or people around me—played a key role in helping define the problem clearly. I’ve learned the value of consistently documenting observations, and I plan to make note-taking a more intentional habit moving forward.

  • After gathering qualitative feedback, I realized how helpful it would’ve been to support my work with clear, measurable results. In future projects, I’ll focus on identifying metrics early on so I can better demonstrate the impact of design decisions.

I would like to express my sincere gratitude to my manager, whose thoughtful guidance helped shape my approach to product design. Her trust in giving me ownership of these projects enabled me to develop both technical skills and strategic product thinking.

Always Take Notes
Quantify Impact Where Possible

Key Improvement

50% Faster Video Uploads by Streamlining Workflow
  • By highlighting key UI features and setting Brightcove as the default platform, I simplified the process, reducing the required clicks by 50%, from 4 to 2.

Design Solution

  • Embedding a video required 4 separate steps, including platform selection each time—despite Brightcove being the dominant platform.

  1. Complicated Video Embedding Process
  • Critical video controls were competing for space with rarely used text formatting tools, leading to a layout that didn’t reflect actual user priorities or workflows.

  1. Poor Interface Hierarchy

Pain Points

Initial video component required at least 4 clicks to add a single video

The new design made the process 50% faster by reducing unnecessary steps.

Setting the most used platform as the default allowed users to add videos faster.

The current primary button did not allow users to directly add a video.
Users must go through multiple selections to complete the process.

Heuristic Analysis Result

Video content is essential for online course creation. Our tool initially required educators to navigate through four steps when embedding videos, forcing them to choose between YouTube and Brightcove platforms each time. User interview revealed that Brightcove was used for the most of the time over Youtube. I streamlined the workflow by making Brightcove the default option, resulting in a 50% reduction in video integration process time, significantly improving course development efficiency and educator productivity.

Problem 3: Video Integration Tool

Improved course listing page with clear headers

Key Improvement

One-click Content Adding Interaction
  • Embedded "Text" and "Image" buttons directly within each column

  • Eliminated the need for repetitive drag-and-drop actions and menu navigation

Design Solution

  • Despite only accepting text and images, the interface provided no direct way to add these elements, forcing users to switch context between multi-column layout and side menu.

  • Repetitive drag-and-drop interactions led to excessive mouse movement and click fatigue, creating physical strain for users.

Repetitive Drag-and-Drop

Pain Points

Initial multi column tool required drag-and-drop from the side menu to add content

Initial multi column tool required drag-and-drop from the side menu to add content

Heuristic Analysis Result

The Multi-Column tool enables educators to create side-by-side content layouts, essential for pairing explanatory text with supporting images in educational content. Through user feedback analysis, we discovered that the repetitive drag-and-drop process was particularly exhausting. In this design, I focused on offering users a more effective interaction option to add content with a single click.

Problem 2: Multi-Column Tool

Improved course listing page with clear headers

Key Improvements

1. Clear Edition Hierarchy
  • Implemented distinct headers for "Recent" and "Previous" editions.

  • Created visual separation between active and archived content.

2. Organized Tags
  • Positioned related status tags side-by-side for easier navigation.

3. Streamlined Action
  • Removed the unnecessary kebab menu.

  • Brought primary actions ("Make a Copy" and "Edit") directly to the interface.

Design Solution

2. Hidden Core Functions
  • Essential actions like "Make a Copy" and "Edit" were tucked away in a kebab menu.

  • This additional click requirement slowed down frequent tasks for content editors.

1. Cluttered Navigation
  • Course editions (both current and archived) were displayed without clear hierarchical organization.

  • Users struggled to distinguish between active and older editions, leading to confusion and inefficient workflows.

Pain Points

Initial course listing page

Heuristic Analysis Result

The Course Listing Page serves as the primary entry point for educators and curriculum specialists to access and manage different editions of course materials. This interface is critical for efficient content management and course delivery. Through user feedback and heuristic analysis, we identified several key pain points:

Problem 1: Course Listing Page

Armed with insights from both user research and competitive analysis, I conducted a comprehensive heuristic evaluation of TVO's internal tool. Using Nielsen's usability heuristics as a framework, I identified specific pain points that aligned with user feedback and prioritized key areas for improvement.

Heuristic Analysis & Design Solutions

Competitive Analysis

After a month of working with TVO's internal tool, I recognized similarities with website building platforms. This led me to examine how established website builders approach content management, seeking inspiration for our tool's improvement.

User Research

I conducted qualitative interviews to collect recurring feedback from my teammates who had been using the migration tool daily for over a month. This user research was essential as they had already spent significant time with the tool, encountering and documenting various pain points.

“It's hard to tell at a glance which course editions are ready for review and which are still in progress.”

“The drag-and-drop for multi-columns is frustrating. Every time I want to add content, I have to go through the same tedious process.”

“Adding video is pain in the butt. I have to click through  multiple menus just to embed a single video,  and I do this dozens of times per course.”

Key Insights

Analysis of user feedback from the interviews identified three high-priority areas needing improvement:

1.

Course Listing Page

2.

Multi-Column Tool

3.

Video Integration Tool

Users want better content organization.

Users want a better method to add content to multi-columns.

Users want improved workflow to reduce excessive steps.

Overview

During my internship as a Product Designer at TVO Media, I helped migrate educational content to a new platform. Working extensively with the internal migration tool, I identified critical UX pain points that affected team productivity. I designed three targeted solutions to streamline workflows, potentially reducing content migration time by 50%.

Role & Duration

Product Designer Intern

2 weeks during internship

Client

THE CHALLENGE

When TVO's product team solicited feedback on their internal tool, I needed to transform our daily frustrations into implementable UX solutions that would significantly improve workflow efficiency.