Areas of work
Lifecycle Marketing
DesignOps
Product Design
hkyle.yang@gmail.com
See Selected Works
About
I'm Kyle, a lifecycle and CRM marketer based in Toronto.
I've built lifecycle email programs for
13+ e-commerce brands, driving US$700K in attributed revenue. I also launched Lintier Jewellery's first Shopify store, and when it had traffic but zero sales, I traced the problem to a single payment friction point. One fix later, it made its first revenue within two weeks.
I work across e-commerce, UX, and marketing to create digital experiences that connect user needs with measurable business results, from the first click to the final conversion.
My approach is simple: start with the data, find the one thing that's actually broken, and fix that before rebuilding everything.
When I’m not in front of a screen, you’ll find me running outdoors, hitting the gym, or discovering new restaurants around the city.
Experience
Arcady Media
Lifecycle Marketing Strategist
Jan 2026 — May 2026
Managed email programs for six-figure monthly-revenue brands; email generated up to 42% of total revenue, including US$700K in attributed revenue for one brand over four months.
Built and improved 50+ Klaviyo email automations for 13+ e-commerce brands.
Used campaign and automation performance data to improve messaging, send timing, and audience targeting.
Dayforce
DesignOps
Lintier Jewellery
Digital Strategist
GoodCodeClub
Frontend Developer
Green Roofs for Healthy Cities
Product Designer
TVO Media Education Group
Product Designer
This is the face I make when I go through interesting problems!